ABSTRACT
The problem is that it is not always easy to sell a good deal. It is actually easier to sell a bad deal: individual can utilise people's greed or laziness to encourage them to accept the deal, and these can be supplemented by marketing hype, blinding people with science or with outright lies. Whatever lever we use to attract people to the benefits of an enhanced Energy Productivity, the efforts required cannot be hidden. Energy saving has been around since 1973 and surprisingly, so have mobile phones. In contrast, the mobile phone hid much of the technology from the users and extolled the benefits, which are highly visible. Despite the Triple Bottom Line making its presence in 1991, environmental management went much the same way in the mid-1990s with a lot of technology and even more monitoring. Everyday Sustainability covers a very wide range of corporate activities and provides financial gains, customer satisfaction, staff motivation and growth and process improvement.
