ABSTRACT
On February 12th of 2017, barely 20 days after Donald Trump's Inauguration as President of the United States, Mexican civil society and intellectuals organised a 'National Civic Rally demanding respect to Mexico' with rallies in different cities. This chapter focuses on the social media study of the #VibraMexico rally. Nicole Doerr and Simon Teune suggest that 'images produced by social movements are part of the struggle over meaning'. The rally provides a good example of the contemporary shift from social movements presenting specific political demands to a norm in which protesters seek systemic change or show general discontent rather than seeking specific outcomes in the rally. An increasingly important corpus of work discusses the role of visual elements in social movements, public protests and political activism. In Mexico there is a long history of political iconography, which has been fundamental in the creation of national imaginaries, from the Mexican Revolution to the 1968 Students' movement.
