ABSTRACT
The Super Bowl is one of the few "appointment" TV events that is survived 21st-century American digital culture. After the Super Bowl, the Oscars ceremony is the most "appointment-viewed" television program watched by a huge audience in the United States. It's not just the well-known actors who get publicity; directors, art directors, costume designers, and even foley artists will be featured because every Academy category (and nomination) is important. Even though many students may not have seen all of the Oscar-nominated films, they can still view the trailers for the films and read about them online. Trailers are considered persuasive texts because they are designed to pique the interest of the audience, sometimes months ahead of a film's release date. Teachers may wish to consider having students create their own trailers. Students could also look for excerpts from published reviews which have now been incorporated into the marketing poster or commercial for a nominated film.
