ABSTRACT
Students have magazines at home and at school. They have a high student engagement factor in the classroom and are proving to be a very effective way to teach visual literacy, media literacy, and a host of Common Core standards. Every magazine targets a specific group of people. In the ad business, it's known as demographics. If students are unfamiliar with the exact target audience of a periodical, they can certainly begin to study the types of ads and products contained in the magazine and make some educated guesses. The bits of "teaser" text on the covers also offer clues about the audience editors and publishers are trying to hook. Now that many magazines have migrated online and onto tablets and e-readers, students should also consider how reading from a screen differs from print, and how the producers of those magazines have altered the traditional magazine cover design and added interactive, multimedia elements.
