ABSTRACT
Advertisers who do include underrepresented groups in their messages are hoping to appear more inclusive, not exclusive. At the same time, the increasing visibility of these groups may help more people come to accept them as "normal." It is clearly a business decision by companies: they are hoping that including these groups will also increase their bottom line. Many minority groups regularly call on the media to be more inclusive. The news/journalism community is constantly being urged to include more reporters of color on their staffs and to address more issues that directly relate to underrepresented groups. In recent years, the Hollywood production community has come under criticism for its lack of diversity among those individuals both in front of and behind the camera. Everyday media messages pass through our radar screens. Many of us see only the final media product: a magazine, TV show, movie, videogame, and so on.
