ABSTRACT
It is a cliche that a fish never realizes it is in an aquarium until it jumps out and dies in the air. When you are working in the radio business, it is very hard to see what it is that radio does best. It is easier to figure out what other businesses do well, even if they do not think of those attributes as strengths. As a way of understanding the problem of "examining your own navel," take the example of the daily newspaper.
