ABSTRACT

What, in fact, is "rationality" but the desire for an accurate chart for naming what is going on?

-Kenneth Burkel

In regard to Time (communal and personal rhythm) factors, these are the questions a programmer should ask when putting together the music order for his or her station: (a) What seasonal and cultural rhythms (such as holidays, celebrations, etc., should be factored in? (b) What circadian body rhythms are my audience reacting to, and (c) what needs caused by the predominating lifestyles in my community need to be considered?