Hospitality consumers’ information search behavior

Researchers and hospitality providers show a growing interest in understanding how consumers look for various products and services provided by the hospitality industry. With consumers using different media technologies, hospitality providers are now accelerating the flow of information across different channels of communication. This chapter seeks to explore significant gaps in research on the role of online media referred to as the “new media” on hospitality consumers’ information search behavior. This chapter contributes to the theoretical advancement of knowledge by examining the significance of current trends in hospitality consumers’ information search behavior through the lens of convergence culture.