ABSTRACT
The focus on entrepreneurship has been seen as a positive economic activity (Tedmanson, Verduijn, Essers & Gartner, 2012), not only bringing about innovations in the business and at the market but also as a way to develop societies (e.g. Berglund, Johannisson & Schwartz, 2012). However, entrepreneurship education in business schools is still mainly related to more conventional forms of entrepreneurship, with a focus on starting a company based on the innovation of a new product or service (Fiet, 2000; Gartner & Vesper, 1994; Gorman, Hanlon & King, 1997; Henry, Hill & Leitch, 2005). Accordingly, students learn how to start a company, find a customer demand and make their company profitable and successful on the market. Not on our course. We aim to give the students a broader awareness of the societal issues that today’s society is facing, frequently caused by the traditional economical reasoning, such as growth and more efficient production processes. The issues that are targeted are pollution, poor working conditions and overconsumption, but also other societal issues more related to integration, and mental health.
