ABSTRACT
This chapter begins by considering postfeminism as a largely socio-cultural movement, including the limited but growing engagement with postfeminism within work and organization studies. It examines the aesthetics and ethics of vintage and vintage femininity and focuses on two organizational phenomena through which the dynamics of vintage are played out: so-called 'new burlesque' and 'Make Do and Mend'. The chapter explores these two examples in order to connect our discussion of vintage femininity specifically to work and organization and to evaluate the extent to which a discernible form of 'vintage feminism' might be identified. It considers the possibilities of vintage feminism as a critical alternative to postfeminism with which scholars of work and organization might be able to engage. The chapter ends with an optimistic emphasis on vintage's potential to move feminism forward not by severing connections with its heritage, but by reclaiming those aspects of it that continue to speak to values of dignity, solidarity and generosity.
