ABSTRACT
Chapter 2, “Analogy and Codification,” considers how image and text are constantly combined (mashed up) in order to communicate ideas for different purposes and interests, from personal messages found across social media to major productions by media conglomerates. The open guidelines in this chapter are designed to explore the relation of image and text in terms of analogical and digital code, meaning by way of comparing elements that may be carefully orchestrated as a visual composition (image) and elements that appear to have been developed arbitrarily but function by way of a syntactical relation (text). Understanding the relation of image and text in terms of analogical and digital code is foundational to contemporary art and media design because they are elemental forms of communication.
