ABSTRACT
The goal of Chapter 5, “Bifurcated Meaning,” is to evaluate slippage of meaning in creative practice. It focuses on how artists and designers continually find ways to manipulate the potential interpretation of their works so that their points of view may be shared as clearly as possible, even when such readings are open-ended. This is often achieved with the deliberate implementation of ambiguity as a means for possible multiple readings of works of art and design. To engage with the process of signification, this chapter considers basic principles of poststructural theories, which have played an important role in creative production since at least the second half of the twentieth century.
