ABSTRACT
This chapter describes the results of the qualitative and quantitative research conducted at IMCO. The qualitative research identified schemas and schema categories, and used metaphor to help substantiate the results; the quantitative research was used as validation of the qualitative work. Sometimes the causal reasoning informed the metaphor categorizations; sometimes the metaphor categories informed the reasoning analysis. Networked primary schemas may account for the diversity, complexity, and interlaced nature of cultural models within a modern corporate enterprise. One might be tempted to subcategorize standards and competence schemas into finer-grained categories, such as schemas about leadership competence, but the evaluative and rule-like aspect apparent in all of them suggested the more inclusive category. Metaphor classes were built up inductively from smaller classes. Thus, challenges as physical objects contained subclasses such as metaphors about built structure or metaphors involving containers. The source domains corresponded closely to the schema categories, suggestive of functional grounding in a manufacturing environment.
