chapter  7
11 Pages

Informational Graphics and Cartoons

WithPaul Martin Lester, Stephanie A. Martin, Martin Smith-Rodden

While a student at the Academy of Fine Arts in Lodz, Poland, graphic designer Paul Marcinkowski created a striking infographic that explained several ideas about tattoos with the information seemingly inked on a young man's neck, chest, and arms. Infographics is a portmanteau, a combination of the words information and graphics that describes an ancient form of communication that some say goes all the way back to cave drawings from about 30,000 years ago. Cartoons are another prehistoric presentation in which advocates track its roots to cave walls. They come in two main flavors – single- and multi-frame. As with any form of visual communication, ethical behavior can sometimes be a challenge when hedonism trumps all other philosophies. If an infographic designer intentionally produces a misleading piece because of some personal, political, or economic motivation, that creator has committed the worse violation in mass communications – an ethically prohibited action that produces harm that cannot be justified.