ABSTRACT
Introducing change into organisations is disruptive, costly, and risky. In order for change to be successful, there needs to be very strong reasons why it needs to happen. These reasons are called the drivers for change. The business change manager may be involved with identifying drivers and advocating change, but this is more normally done by business leaders and strategy professionals or operational teams. Change ideas generated from senior leaders as part of the organisation's strategy tend to be larger and more complex than those coming from within operational areas. Change ideas generated by operational areas to solve local issues or exploit local opportunities are generally smaller in scope and impact fewer areas of the organisation than strategic changes generated by senior leaders. Every change initiative needs a vision. This vision is a key engagement tool to enthuse people about the change during the early stages, helping to build support and increase buy-in.
