ABSTRACT
With the advent of twenty-first century, a great variety of risks and dangers place tourism industry in jeopardy. From terrorism to virus outbreaks, policy makers face a great challenge in order for maintaining the competitiveness of their destinations. This is the reasons why security recently turned in the bulwark of marketing and tourism management (Tarlow, 2014). In parallel it is safe to say that new segments tourists defy the classic “Sun and Beach” product. The question whether the old concept of beauty has been replaced by the adrenaline of new experiences, is one of the main topics to be deciphered throughout this essay review. Tourists not only are seeking new sensations, but also they even place their lives at risk to obtain authentic experiences. New trends such as war tourism, dark tourism or even doom tourism seem to be on the agenda of governments and marketing experts. Are modern consumers attracted by violence? Or are capitalism and poverty interlinked?
