It’s a man’s world. Or is it?

This chapter explores interactions of gendered representation focusing on the heritage of the 'Pilgrim Fathers' or 'Mayflower Pilgrims', how this is associated with places in England, and how it has been mobilised for heritage tourism. Tourism agencies, local authorities, and heritage groups have been involved in negotiating their positions in the generation and development of a rejuvenated Pilgrims' heritage product in Britain. Incorporating gender history into the Pilgrims' narrative requires more work, particularly in terms of wider dissemination and heritage tourism texts. The principal primary source for Pilgrims' heritage is a journal written by William Bradford, a Separatist from South Yorkshire in England who became the governor of Plymouth colony in America. There is a disjuncture between the terms used in Britain and the United States; Britain has retained 'Pilgrim Fathers', while there was apparently a movement away from this narrow male-dominated characterisation in the United States over a century ago, as a 'Pilgrim Mothers' discourse emerged.