ABSTRACT
This book contains everything we need to know about magazine business strategies, and provides numerous trends emerging on the newsstands. It presents more examples from a variety of sources, including author’s own experiences as well as input from publishing entrepreneurs, editors and other industry professionals. The book sets out in sequence to guide the readers through the high and lows of publishing, steering them towards success and sustainability for the long term. Resources include case studies as well as advice from industry experts who will contribute their experiences to help along the way. The book also provides industry perspectives – an insight from a relevant publisher or editor sharing their thoughts – plus action plans designed to help to take magazine forward in terms of audience, content, online and business strategies.
