ABSTRACT
This chapter examines emerging trends, successes in the specialist and B2B sectors and also the failure of Women's Cycling magazine. Trade journals, or B2B magazines as they are otherwise known, are one of the most sustainable sectors in magazine publishing. This is because a B2B publication has a strong business model – to provide an essential commodity, in this case information, to educate and inform the audience. Women's Cycling magazine looks like a good bet. Just over a year and nine issues later, the quarterly title, published by Wild Bunch Media, closed as a print edition; although it's website remained for a while it is no longer in operation. Local magazines are also enjoying success – turning a profit while attracting readers who value both relevant content about their area and, therefore, the publication that provides it. The caveat here is excellent – and of course relevant – content and high-quality presentation.
