ABSTRACT
Customer analytics refers to the processes that bestow businesses with the engrossing customer outlook necessary to deliver services that are accurately anticipated. It is the practice of visualizing customer transactions in order to fi nd underlying patterns, behaviours, or anomalies. For all business-to-customer activities, customer analytics embodies methods and practices that are aimed at customer processes with the intention of making gainful investments. Customer analytics is more focused than customer intelligence, which is generic in nature. Understanding a customer implies deciphering and decoding an individual within the immediate surrounding in which he or she prospers. The origin of customer analytics goes back to individual psychology, aspiration, and motivation surrounded by sociological transformation in the form of a household, marriage, family, social interaction, and peer dynamics. Sociological studies ( Jensen 2001) look at family life cycles, gender, age, occupation, income, lifestyle groups, income, and lifestyle.
