ABSTRACT
Table 7.1 presents the engagement map of business process analytics by describing individual components and audiences.
The focus of business process analytics is on a product and its evolution, which could be a result of B2B strengths. B2B analytics locates partnership opportunities to infl uence and exceed the target of performance by constantly engaging partners to whom non-core activities could be outsourced. For example, an automobile company may hire design fi rms for elegant and superior designs, may engage agencies for product promotion, and may also outsource part of the components development to suppliers. The strategic control and monitoring of such activities are within the scope of business process analytics. Partnerships are desirable in each stage of product marketing, which starts with the product roadmap and product development, product manufacturing and prospecting, targeting, selecting and serving the key challenges to prioritize in a given channel, recruiting the right dealers, and incentivizing and retaining the sales force. Analytics can help fi nd the trade-off between the costs of incentives and the benefi ts of continued relationships.
