ABSTRACT
Traditionally, business choices have been considered purely as an art, an erudite talent that is acquired over a period of time through experience. It has been so regarded because a variety of individual styles can be observed in the handling and successful solving of common business problems in actual businesses. However, the environment in which management must operate is more complex and fast changing. This calls for driving the art of business processes by scientifi c and objective methods. A theoretical and methodical business approach to business processes is necessary because today’s business environments are far more intricate and heterogeneous than in the past and because the cost of making errors is far too high. Conventional tools are intuitional and judgmental so long as they rely on individual opinions. Common sense may be misleading, and snap judgments may have painful consequences. The conviction of individual opinions is strengthened by using business analytics to avoid the repercussions of costly errors across the enterprise. Therefore, the business problem can be articulated well by collecting relevant facts, by experimenting with potentially fruitful alternatives, and by implementing disruption.
