ABSTRACT
It is impossible to be prescriptive in the content of a business plan since every business plan will be different and will be designed for different requirements. However, there are a number of standard sections that are normally included in a business plan. The cover sheet should include: the name of the business the names of the directors addresses and telephone numbers of the business and directors. The executive summary is the first major section of a business plan. The executive summary should be a concise summary of your marketing, financial, operational and management/organizational plans. Human resources (HRM) section provide information about the organization structure in the form of a chart, key people and functions, directors' profile, recruitment and training. The finance section will cover the start-up costs, pricing strategy, daily cash collection, projected financial statements such as the cash flow statement, profit and loss account, the balance sheet and notes to the accounts.
