ABSTRACT
The fashion industry has a dynamic, ever-changing landscape. Fast fashion may have developed into the standard strategic model for the majority, if not all retailers on the high street. Some of the changing dynamics of the fashion industry were outcomes from the move to outsourcing: mass production, an increase in the number of fashion seasons and a change in the structural characteristics of the supply chain. A supply chain will articulate the logic and provide data and other evidence that demonstrates how a business creates and delivers value to consumers. The provision of a business determines the basic backbone of the company: target market segment and supply chain management. An apparel retailer’s supply chain must maintain consistency with all areas of their company, their corporate strategy and its business environment, including changes enforced by their consumer as well as internal and external issues, problems and future trends that may threaten profitability.
