ABSTRACT
Rooted in the premise that individuals’ intended rationality is limited by shortcomings in a person’s ability to thoroughly gather and process information, bounded awareness represents a cognitive blocking of perceptions or phenomena. When influenced by bounded awareness, people fail to perceive visible and important information while demonstrating awareness of other, but irrelevant information associated with an event, object, or issue. To overcome the bounds of ethicality, individuals are encouraged to be more reflective in their decision-making and to take measures to engage System 2 thinking. Cognitive neuroscience research has discovered that there is indeed a neural algorithmic link between emotional expressions and functions of the brain. Emotion is activated in the amygdala and reason is found in the prefrontal cortex. When making categorical inferences about a phenomenon or situation, dual-process models require additional cognitive activity which can lead to more effective reasoning.
