ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of the book. The book focuses at how framing contests surrounding the Affordable Care Act between President Barack Obama and his opponents played out in major US news outlets to gain a more nuanced understanding of how the 21st century presidency might influence media coverage. It explores three new concepts to aid our understanding of what effective presidential communication in the 21st century might look like: presidential framing resilience, presidential framing side effects, and presidential frame refraction. The book offers some confirmation of the centrality of the presidency in the American political system. It emphasizes the role of presidential agency, of the ways the president and his or her team can empower or impair their proficiency in obtaining favorable coverage for their frames in the news.
