ABSTRACT
In Chapter 3 we seek to articulate the way that the sustainability of ecotourism is embedded in evolving environmental paradigms. Since the World Commission on Environment and Development and other international conventions of the late twentieth century, the sustainability of tourism has come to dominate academic and industry discourse. However, whilst the meta-concept of sustainability is now well accepted in tourism, the operation of sustainability and the development of policy and planning approaches that are acceptable to industry and host communities have proven more complicated (Moyle, McLennan, Ruhanen, & Weiler, 2014). In the present chapter we will consider aspects of ecotourism policy and its enactment through tourism planning instruments.
