ABSTRACT

This study focuses on a single Korean "chaebol", the business conglomerate which dominates the Korean economy. Hyundai, the largest chaebol, is examined in the context of Korean history, ancient and modern, and the Confucian value system that permeates all Korean life.

part |51 pages

Chung and Chaebol

chapter I|16 pages

Mixed Miracle

chapter II|12 pages

The Boss

chapter III|13 pages

Chaebol and Confucianism

chapter IV|9 pages

Catching the Spirit

part |67 pages

Business and Policy

chapter V|12 pages

Planning for Success

chapter VI|13 pages

Mother Company

chapter VII|16 pages

On Desert Sands

chapter VIII|13 pages

To the Sea in Ships

chapter IX|12 pages

To the North

part |53 pages

Cars that Made Trouble

chapter X|13 pages

Age of the Car

chapter XI|11 pages

Honeymoon Cruise

chapter XII|12 pages

Off the Road

chapter XIII|16 pages

Koreans vs. Americans

part |40 pages

Chip Shots

chapter XIV|9 pages

Memory Losses

chapter XV|9 pages

Valley Days

chapter XVI|10 pages

Made in Korea

chapter XVII|11 pages

Made in the USA

part |49 pages

Revolt in the Workplace

chapter XVIII|11 pages

Kidnapped

chapter XIX|10 pages

Night Attacks

chapter XX|6 pages

A Vote for Peace

chapter XXI|7 pages

View from Above

chapter XXII|14 pages

Showdown on Company Street

part |69 pages

Business and Politics

chapter XXIII|9 pages

Chun vs. Chung

chapter XXIV|18 pages

Sons and Brothers

chapter XXV|20 pages

Facing the Law

chapter XXVI|21 pages

Facing the Nation

chapter |6 pages

Epilogue