ABSTRACT
Researchintotheresistancetomarketrelationswasundertakenbytheauthorat theAcademyofNationalEconomy.Itwasnotprovokedbyapurelytheoretical interest,butratherbyapracticalimplicationoftheproblemasreflectedinthe processoftraining.Inordertomakethetraineesoftheacademy,whoarepracticalmanagers,readyfortheadvancingmarket,itisessentialtobeawareoftheir doubt,whichmakesthemsticktotheoldmethodsandattitudesratherthanrejecttheminmanagementpracticesonceandforall.Tobereadyfortheadvancingmarketmeans,instead,towholeheartedlytrusttheadventanddevelopment ofmarketrelations.
