ABSTRACT
This chapter provides a brief account of an urban regeneration project in Beijing that employs 'creative' temporary/pop-up uses for creating a saleable landscape to the creative class and beyond. Urban regeneration strategies engaged with artistic and cultural elements are identified as common practices in many Western cities. The chapter seeks to ongoing debates regarding the role of art and culture in urban regeneration, as well as exploring classed dimension of urban politics in China. Temporary and pop-up uses of vacant urban spaces as artistic or cultural sites, which were previously often regarded as 'marginal', are enlisted in creative city strategies for creating saleable urban landscape, attracting creative class consumers, and eventually achieving urban regeneration and revalorisation. The appeal of Yangmeizhuxiejie to creative producers—artists and designers—is also the result of the event-based pop-up landscape. The chapter examines a case where pop-up is used to create a saleable landscape in old inner-city Beijing.
