ABSTRACT
An informative speaker faces quite a challenge speaking before any audience. Some audiences are more receptive than others; and yet, each member of our audience needs to have his or her interest aroused, to understand what we are saying, and to remember the information after we've finished speaking. These are the three primary goals of any informative talk: to stimulate interest, increase understanding, and assist retention. Our first goal of informative speaking is to arouse the interest of our audience. Without the successful completion of this first goal, the other two goals will not be accomplished. The second goal of informative speaking is to present the information in a way that will be understood by our audience. Simple language, clear organization, examples, and visualization are four ways we can help our audience understand what we are saying. The third goal of informative speaking is to help our audience remember what we have said.
