ABSTRACT
People learn through interacting with other people. We watch the behavior of others to interpret their beliefs, but mostly we enjoy the social interaction of conversation; that is, we like to talk. Conversation allows for the rapid exchange of information, opinions, and emotions. This is important for the stock market and investing. Because information is obtained and decisions are formed through talking with others, social people are more likely to learn about investing than less social people. One example of the socialization of investing is the rapid growth of investment clubs. An investment club is a group of family members, friends, or coworkers who have banded together to pool their money and invest it in the stock market. The social dynamics of the club play an important role in its investment success. Although the media provide us with information and expert opinions, the experts express themselves through one-line explanations and quips.
