chapter  5
30 Pages

Competitive Balance

Fans and owners alike have a conflicted relationship with competitive balance. No Bears fan enjoys losing to the Packers, but they all recognize that an occasional loss makes the games more interesting. Similarly, the McCaskey family, which owns the Bears, gets a greater financial return-and greater satisfaction-if the team is successful but does not always win. In this section, we look a bit more deeply at the value of competitive balance to fans and owners.