ABSTRACT
Values created through co-creation among volunteer tourists that travel to events and work alongside local volunteers and others involved in the events. This chapter examines value creation for the volunteers themselves, both as a tourist volunteer or a local volunteer, and for the event. Tourism is changing from being product-oriented to value-oriented, that is, tourists travel to pursue special interests and through this they seek to satisfy both ultimate and immediate goals. The concept of value co-creation posits that the creation of value emerges through processes of resource sharing that ultimately enhance the potential for participants to create value. Co-creation takes place during the various interactions between local volunteers, the volunteer tourists and the members of event team. Value created is based on events, that is, on a 'time out of time' and a 'special place'; but most of all the events influence the volunteers by proposing a holiday where the volunteers' activities increased their feelings of being in moment.
