ABSTRACT
To imagine that the plural noun ‘media’ – often with the prefix ‘new’ attached – refers to the internet would be an unremarkable commonplace today. This would be especially the case for those for whom a pre-internet time is a time not remembered nor possibly even lived. However, for those of an earlier vintage, the Baby Boomers and those who came before, those who remember the dominance of newspapers and television and radio, and who have had the slightly disparaging term ‘old media’ foisted onto them as the form that constituted their lifeworld in that faraway pre-1990s era, the term ‘media’ still has a fairly modern and solidly twentieth-century ring to it. Such media are still around of course, and are sometimes thriving, notwithstanding their incipient obsolescence.
