ABSTRACT
Let us consider the definition of an apple once again. The definition in the Oxford English Dictionary states that an apple is cultivated in innumerable varieties. Consequently, there are apples that are more or less tart, sweet, juicy; those that look more like a pear; big and small; apples of different colour. There might even be 'apples' produced by cross-pollination with other kinds of fruit, and the question might even be raised as to whether it is intelligible to call such fruit 'apples' at all. Biological science has demonstrated that the enormous range of 'cultural' varieties among apples came into being through the interaction of the internal, constitutional, and external, environmental factors. Analogically, historical and anthropological research has demonstrated that phenomena such as selfand other-awareness are culturally determined and manifest
themselves differently in various socio-economic and cultural environments.
