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Chapter

Hypothesis Testing

Chapter

Hypothesis Testing

DOI link for Hypothesis Testing

Hypothesis Testing

ByKarine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck

BookMarketing Research with IBM® SPSS Statistics

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Edition 1st Edition

First Published 2016

Imprint Routledge

Pages 79

eBook ISBN 9781315525532

ABSTRACT

Understand the purpose of statistical hypothesis testing.

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