Social Media Policies for Advertising and Public Relations

ABSTRACT The increasing use of social media strategies and tactics in advertising and public relations leave some feeling a loss of control-leaders and managers are losing some control over what employees, consumers, and others say about their organization. But all control is not lost. After a number of brand-damaging incidents, more and more public relations practitioners are recommending and drafting policies and guidelines for the appropriate use of social media. Particular areas of attention include the importance of transparency and the need to disclose any conflicts of interest in order to avoid deception or manipulation of relationships with consumers and respecting privacy.