ABSTRACT
This chapter examines the practices involved in the rise of the Quantified Self (QS) movement. It explores the effects that technology-mediated communication has upon consumer behavior and the Self. Self-regulation is multi-faceted and has been researched extensively in the areas of psychology, education, nutrition and fitness and, to some extent, consumer behavior. Personality is a key domain within self-regulation research, where the focus is on individuals' biological development as well as how nature and nurture influence it over time. Aspects pertaining to the social dimension of self-regulation include social relationships, the sociometer, regulation of interpersonal behavior, attachment, sacrificing personal health for interpersonal success and religion. Led by Wolf and his colleague Kevin Kelly, QS-ers aim to gain self-knowledge through numbers as they add a computational dimension to almost every imaginable element of everyday existence. Since the 1990s, the post-humanist view of the self as cyborg has evolved exponentially with the adoption of the Web.
