ABSTRACT
Online distribution allows programming to be distributed worldwide. Distribution depends on where producers are sending it since the devices viewers watch their programming on are varied: televisions, tablets, computers, and mobile phones. Television production personnel are having to learn how to use the new production media as they continue to emerge and converge. Producers need to know how to attract an online audience, including how to use social media to get the word out. Productions are often exhibited in front of a live audience, providing a way for general viewers and distributors to see the production. Today producers can reach a live audience directly, going around the traditional gatekeepers, by using a computer or some mobile phones. The Internet and mobile phones have incredibly changed the live distribution of content in other ways. The Internet will become the main distribution for traditional television programs and movies.
