ABSTRACT
Natural history museums, zoos, and aquariums share many core elements: all exhibits natural objects, be they alive or mounted by taxidermists; and all aim to educate visitors and use their collections for scientific research and the conservation of biodiversity. In addition—and unfortunately—they also share a concern regarding the negative trends in global biodiversity. These alarming developments, combined with society's increasing awareness of those trends and the expertise situated in natural history museums, zoos, and aquariums, call for cooperation and a better use of limited resources. A first such attempt, internationally, occurred with the sharing of materials of The World Association of Zoos and Aquariums' (WAZA's) global campaign "Biodiversity Is Us" with members of the zoo and aquarium communities as well as members of the International Council of Museums (ICOM). These materials included movies, designs for displays, an app for smartphones and tablets, and social media activities desired to trigger action in visitors' daily lives.
