ABSTRACT
Paul Felix Lazarsfeld was one of the few researchers around at the time with experience conducting social research on radio listeners and the Rockefeller Foundation was looking for someone to head its research project. As the head of the research centre in Newark, Lazarsfeld completed the research projects he had begun before initiating the Princeton radio research project, while continuing to run that large study and to write. After the first year of research was completed, Lazarsfeld and his team put together the contents for a thematic issue of the Journal for Applied Psychology subtitled 'Radio Research and Applied Psychology'. Lazarsfeld decided to publish a study entitled 'Radio and the Printed Page'. In 1939, at the request of Robert Lynd, the radio research project moved to Columbia University in New York. This simultaneously marked the start of Lazarsfeld's thirty years of scientific engagement at this university.
