ABSTRACT
Values have been defined in many different ways by psychologists. One of the most influential definitions was provided by Rokeach (1973, 1979), who suggested that values are enduring beliefs that guide preferences about end states of existence and modes of conduct. More recently, Feather (1982) argued that values can be viewed as a special category of motives, specifically "those motives that involve normative consideratons of 'oughtness' and desirability, linked to an evaluative dimension of goodness and badness" (p. 87).
