ABSTRACT
For data collection, the author applied the methodologies and techniques that are generally used for ethnographic fieldwork, that is, participant observation, interviews and collection of documents. For data analysis, she generally built on Miles and Huberman's sourcebook for qualitative data analysis. In particular, the author examines the use of concepts of 'the sacred' for understanding and explaining the worldviews of anti-genocide activists. To enhance this 'cross-fertilization' between theory and empirical data, she built on the grounded theory approach as initially developed by Glaser and Strauss, in particular on the more flexible grounded theory approach as developed by Layder. The author uses a software program for qualitative data analysis, to support analysis of interviews, speeches, newspaper articles, ego documents and images. She found that this software program greatly helped to look beyond eventual assumptions she may have had regarding the research outcome, and to identify new themes that she might otherwise have missed.
