ABSTRACT
This chapter defines the nonverbal communication and connects it to the study of persuasion. It explains how the nonverbal code of environment can be persuasive. The chapter focuses on Sheldon's body types. It analyses the facial and eye behavior. Nonverbal messages are persuasive because they communicate feelings and attitudes. The chapter explores nonverbal persuasive messages that are communicated through nonverbal codes. It reviews the persuasion research snapshot to connect the study of persuasion to nonverbal communication. Cultural background is a key factor that contributes to our understanding of nonverbal cues. Sex and sexual orientation can also have an effect on communication style and use of proxemics. A person's status within society also affects proxemic behavior. Touch is accomplished when one person's body comes into contact with another person's body. The physical appearance is related to the nonverbal communication because the decisions one make to maintain or alter the physical appearance reveal a great deal about who they are.
