ABSTRACT

This chapter focuses on a particular historical moment—the aftermath of the 9/11 "terror attacks". More precisely, within this moment, it also focuses on the emergence of a "preferred", phallic, post-9/11 patriarchal body politic explicitly entwined with the discourses of corporatism, militarism, and neoconservatism that dominated this moment. The chapter unpacks sport in this moment as a key rhetorical space for the constitution of a normalized masculine, intensely white national corpus—a constitution of a highly mediated and thus highly visible national "we" which clearly distinguishes between those bodies that mattered and those that did not properly belong, or indeed, were far from productive and functional, to this conjunctural moment; the post-9/11 pariah. In George W. Bush's neoconservative America, the suturing of political, military, and cultural "values" onto NASCAR in the post-9/11 moment represented cultural conservatives' clearest, and most intentional, attempt to politicize sport and mobilize it as an affective means of generating support for the Bush administration.