ABSTRACT
The American Red Cross was under fire a few months after Hurricane Katrina for spending hundreds of thousands of dollars to boost its public image. The Washington Post, Los Angeles Times, and the Associated Press revealed that, in 2004 and 2005, the Red Cross paid Public Strategies, a Houston corporate image, to brand chief executive officer Marsha Evans as the face of the Red Cross. The consultants were to secure at least two “media opportunities” per month for Evans and were to book her for public appearances before influential groups.
