ABSTRACT
The EUROPEAN MAGAZINE AND LONDON REVIEW (1782-1826) was a monthly founded by James Perry, later proprietor of the Morning Chronicle. Its publisher was James Asperne “at the Bible, Crown, and Constitution,” the bookseller’s sign indicating, in this case, his political bias. As with other “magazines” in the eighteenth-century tradition, the European reviewed only a few new books each month, and the works were often selected for review because of the interests or friendships of the publisher and a handful of regular contributors. There was often little editorial direction to the contents of these general magazines, for they aimed at entertaining a wide variety of literate readers, not at shaping the opinions of a particular ideological group.
