ABSTRACT
Once the key themes have been selected, one can then begin the important process of refining and those key themes. This chapter explores how this is done using the case study of the 2015 Ford Mustang. Ford Motor Company had done a remarkable job of outlining core vehicles that would deliver financial success for the company by selling in volumes of upwards of 2 million units annually. It had been decided by the program development team quite early on that the next generation Mustang would not just simply be a better pony car. Vehicle packaging and vehicle architecture are at the core of any program. A key milestone in every project is the point the decision is made to go into full-size one-to-one clay model development. For a designer it also represents a significant victory. The creative chemistry of a car design studio ebbs and flows between collaboration and competition. There were dozens of initial proposals for the Mustang.
