ABSTRACT
This chapter analyzes the city to determine which creative, cultural, and tourist attractions will be promoted as providing a unique and authentic experience. Tourism can be defined as spending time away from home to pursue pleasurable or educational activities while making use of local products and services. The physical aspects of the city along with tourism services create the visiting experience. A city contains physical elements such as the architecture of the buildings, the parks, streets, and monuments. A community can be defined as the people and the built environment in a specific geographic area. As a result of the product analysis, the tourism marketer may discover that the city offers the features and benefits desired by only a small group of visitors. Unfortunately attracting only these visitors may be insufficient to maintain a tourism industry.
